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Recent research carried out by the Direct Marketing Association shows that:

* 85% of people at least glanced at leaflets through the letterbox with more than 42% of people claiming to read all/part of the leaflet.

* 38% of door drop material is kept for at least a few days and 13% is kept for a week or more.

* A reader will spend an average of 24 seconds on each page, with 48% of consumers had either visited a shop, sent for information or bought a product having received promotional material through the letterbox.


With an average return on investment rate of around 1%, for a relatively small outlay, a well managed, targeted door drop campaign can produce excellent results, consumer response is still proving higher than most other forms of advertising.

Leaflet distribution can be a fantastic way to build up brand recognition over a period of time. The key thing to remember is that on the first occasion your leaflet hits a doormat, your potential customers may not have any need for your services. The likelihood is that they may not require your product the second time either, and they won't take advantage of your special offer the third time you shove a leaflet through their door. The point is that eventually, when they happen to need blinds fitted, lawns mowed, or even debts consolidated, because your material has landed consistently in their homes every week, the company that they use will be yours.

Geodemographic Information For Local Magazines

Using the CACI ACORN Geodemographic Classification Tool, we can build up an accurate view of the readers of our magazines in each area.

Leckhampton Local

New ACORN Information
	2	Urban Prosperity
	D	Prosperous Professionals
	14	Older professionals in detached houses and apartments

Linden Local

New ACORN Information
	1	Wealthy Achievers
	A	Wealthy Executives
	4	Well-off managers, larger houses

Longlevens Local

New ACORN Information
	1	Wealthy Achievers
	B	Affluent Grays
	7	Old people, detached homes

Barnwood Local

New ACORN Information
	1	Wealthy Achievers
	C	Flourishing Families
	10	Well-off working families with mortgages

Elmbridge Local

New ACORN Information
	1	Wealthy Achievers
	C	Flourishing Families
	9	Larger families, prosperous suburbs

Guide to Demographics

1.    Wealthy Achievers	A.   Wealthy Executives	01 - Affluent mature professionals, large houses
		02 - Affluent working families with mortgages
		03 - Villages with wealthy commuters
		04 - Well-off managers, larger houses
	B.   Affluent Greys	05 - Older affluent professionals
		06 - Farming communities
		07 - Old people, detached houses
		08 - Mature couples, smaller detached houses
	C.   Flourishing Families	09 - Larger families, prosperous suburbs
		10 - Well-off working families with mortgages
		11 - Well-off managers, detached houses
		12 - Large families & houses in rural areas
2.    Urban Prosperity	D.   Prosperous Professionals	13 - Well-off professionals, larger houses and converted flats
		14 - Older Professionals in detached houses and apartments
	E.    Educated Urbanites	15 - Affluent urban professionals, flats
		16 - Prosperous young professionals, flats
		17 - Young educated workers, flats
		18 - Multi-ethnic young, converted flats
		19 - Suburban privately renting professionals
	F.    Aspiring Singles	20 - Student flats and cosmopolitan sharers
		21 - Singles & sharers, multi-ethnic areas
		22 - Low income singles, small rented flats
		23 - Student Terraces
3.    Comfortably Off	G.   Starting Out	24 - Young couples, flats and terraces
		25 - White collar singles/sharers, terraces
	H.   Secure Families	26 - Younger white-collar couples with mortgages
		27 - Middle income, home owning areas
		28 - Working families with mortgages
		29 - Mature families in suburban semis
		30 - Established home owning workers
		31 - Home owning Asian family areas
	I.     Settled Suburbia	32 - Retired home owners
		33 - Middle income, older couples
		34 - Lower income people, semis
	J.     Prudent Pensioners	35 - Elderly singles, purpose built flats
		36 - Older people, flats
4.    Moderate Means	K.   Asian Communities	37 - Crowded Asian terraces
		38 - Low income Asian families
	L.    Post Industrial Families	39 - Skilled older family terraces
		40 - Young family workers
	M.   Blue Collar Roots	41 - Skilled workers, semis and terraces
		42 - Home owning, terraces
		43 - Older rented terraces
5.    Hard Pressed	N.   Struggling Families	44 - Low income larger families, semis
		45 - Older people, low income, small semis
		46 - Low income, routine jobs, unemployment
		47 - Low rise terraced estates of poorly-off workers
		48 - Low incomes, high unemployment, single parents
		49 - Large families, many children, poorly educated
	O.   Burdened Singles	50 - Council flats, single elderly people
		51 - Council terraces, unemployment, many singles
		52 - Council flats, single parents, unemployment
	P.    High Rise Hardship	53 - Old people in high rise flats
		54 - Singles & single parents, high rise estates
	Q.   Inner City Adversity	55 - Multi-ethnic purpose built estates
		56 - Multi-ethnic, crowded flats

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